top 10 reasons your website needs to be mobile friendly

Top 10 reasons your website needs to be mobile friendly

Phill Myers on Dec 16, 2016

There is a lot of talk about mobile friendly websites in business circles. But knowing why you should care is important. After all, you don’t want to waste your time and hard earned money on something that doesn’t benefit you.

It’s no secret that mobile devices are here to stay. Businesses need to begin embracing mobile users because their future depends on it.

But why?

We’ve all seen mobile versions of websites and sure they are much easier to use. But what makes this a NEED? Why is having a mobile friendly website a must for your business?

Let’s explore the top 10 reasons why your business can no longer afford to not be mobile friendly.

 

1. Mobile is not the exception anymore.

There was a time when desktop users ruled supreme and mobile users were sporadic at most.  We are no longer living in a world where smartphone users can be considered the exception.

Today, there are approximately 1.2 billion people accessing the web from a mobile device. An impressive statistic of up to 80% of all internet users now use a smartphone. So, it’s safe to say that if people are online, they are browsing with their mobile devices.

These numbers are only part of the story. Future statistics will even be more in favor of mobile device usage. So, if you haven’t considered the importance of your company’s website being mobile friendly.  Then now is the time that you should rethink how mobile users are important for your businesses future.

 

2. Mobile web traffic has taken over.

I’m sure you’d love more traffic to your website. Who doesn’t?

As of May, 2014 (Over two years ago), mobile media usage was 21% higher than those of desktop users. This accounted for 51% of all digital media online.

In simple terms this means that over half of all web traffic is now conducted on mobile devices.

You may be thinking… “Why can’t mobile users just interact with my desktop friendly site via their smartphones?”

The answer is…

 

3. Users of mobile devices behave in a different manner.

They may be the exact same person. But how they behave on different devices is what matters.

Mobile users, regardless of having limited bandwidth will gravitate towards visual media over text. This means they will focus more on looking at short videos, images, or visual elements. A great example would be popular sites like Instagram which only offer videos and images.

Gaining the attention of mobile users requires your website to focus on mobile optimization. This allows you to capture a mobile users attention with media types that targets them.

Also, if you’ve ever viewed a non-mobile friendly website on a mobile device. You most likely had to squint to see anything. Or maybe pinch zoom with your fingers to focus on a part of the screen.

If viewing a full website on a mobile device is frustrating to you. Imagine how your prospective customers feel.  Imagine doubling your traffic when happy users can navigate with ease through your website.

You may not realize it, but most online shoppers prefer mobile devices.

 

4. Want to sell more? Then focus on mobile users.

Mobile users actually spend more than people using desktop computers.

Smartphone users account for the lowest dollar amount per each transaction. Mobile users tend to be more conditioned to make small, yet frequent purchases. If many of your products are at a lower dollar amount (let’s say $10). Mobile users are likely your ideal target audience for what you are offering.

Tablet users are on the complete opposite spectrum. They tend to have the highest average dollar amount of any device, including desktops.

Keep in mind, that these users are likely NOT to buy from sites that have a poor mobile experience.

Why is this?

 

5. Mobile users tend to switch screens.

Surveys state that 90% of people will switch between devices when accomplishing a goal.

Even if a user with a desktop computer is doing most of the work to convert a site visitor. Users tend to engage with your website on their mobile device at some point during the sales process. Most of the time this means browsing on their phone when they are bored, or searching for items of interest.  Most users will use a desktop computer later on to complete their purchases. I do most of my own browsing for purchases with the Amazon app on my smartphone. I will save them in my cart, or a shopping list for purchasing later when I am at home.

If your website isn’t optimized to handle every type of screen, or device. Then you are likely missing out on sales.

 

6. Landing pages for mobile need a different strategy.

Landing pages are where online visitors arrive when they visit your website. It is your best chance to make a great first impression. They are also your best chance for conversion. Their job is to be interesting and generate online revenue.

But, desktop and mobile landing pages are not created equal. They each have their own specific needs.  Some elements remain constant between them. But, mobile screens can’t handle the same style of presentation you would have on a full desktop view.

To take advantage of average mobile user who is a frequent purchaser but may spend less per visit. You will want to create unique landing pages that focus on your mobile user’s needs.

Mobile landing pages should have headlines with 5 words at most. A minimalist design should be your focus as well. Don’t forget an eye catching and bright call-to-action button. Always keep your focus on “less is more” when working with mobile friendly landing pages.

 

7. Google loves mobile friendly.

Do you care about having your website displayed in a Google search page? Google has been rewarding mobile friendly websites for some time now.  But with the latest version of Google’s search algorithm. They have now raised the stakes even more. Mobile websites are now more important than ever when it comes to making Google happy.

Google has enacted penalties for websites that fail to meet their mobile friendly standards. While it is not all happening at once. There has been some significant disturbance in the search engine world. Google has been crawling through websites and finding non-mobile sites one by one.

If you are serious about improving your organic ranking traffic. Or not losing what you currently have. You need to consider optimizing your website for mobile.

 

8. If social media is your focus then you need to be mobile friendly.

Does your business use Facebook, Google Plus, Twitter, and so on?  Then you need to realize that 91% of mobile internet users are doing so for social activities. As social media continues to evolve and grow, its primarily used on mobile devices.

If you want your business to grow with social media marketing. You will have much more traffic potential when users can access your website with a mobile device.

An old, or non-responsive website can hinder your marketing efforts and waste paid advertising. If your social media audience is important to you. Mobile friendly websites can aid user interaction between your website and social media apps.

 

9. Well designed mobile sites will help your brand.

If your business has yet to optimize your website for mobile. You may feel like you have some catching up to do.  You don’t have to panic though. A recent survey says that only 56% of small business websites are responsive.

What does this mean for you?

This is a great chance to differentiate yourself from your competition. According to the recent survey of responsive websites. Only about half of your competitors could have optimized sites. Also, a large segment of those who do have responsive websites created are done so as an afterthought. This can lead to poor design and user frustration.

You want to have a well-designed responsive site with a well-defined plan for user interaction. Taking this approach is an easy way to gain an edge over your competition.

 

10. Mobile friendly is time for a fresh start.

If you are ready to get started optimizing your website for mobile. Then it’s time to consider redesigning your existing website.

Using a method called responsive website design. Your new website can easily adapt to display on any modern device. From smartphones, tablets, desktops, and televisions. There is no longer a need to have a separate desktop and mobile website.

This is also a great opportunity for you to optimize your marketing efforts. Now you can make the most use out of hero images and creating user personas that speak to your target market.

Also check out First Site Guide. They provide a great learning resource as to why mobile friendly websites are important.  They have a large number of additional resources for those of you that are getting started.

If you’d like to learn more about how responsive web design can benefit your business. Get started by Contacting Us today for a Free website consultation. 

 

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