7 web design mistakes that many small businesses make
As a small business owner you realize that you need to make the most out of your marketing efforts. Having a website is a vital tool to market your business. Visitors come to your website for specific reasons. You need to ensure that you are answering their questions in a short period of time. Then you will be more likely to sell your product or services.
If you have a website designed wrong, then you can lose visitors and potential profit. You can lose even more money in having your website fixed to correct the mistakes.
Take some time to do your research and avoid many of these common mistakes that business owners make:
1. Don’t put urgency over understanding your target market.
You want to get your website done as soon as possible, but if you rush the process then you will be flying blind. You must first research your target audience in your specific market. Then, take the research and design your website around your target audience.
Maybe your target audience is older, and a larger font size would help. Or maybe your website is geared towards a younger crowd, then mobile friendly needs to be your focus.
You will need to determine where your visitors go once they land on your website. Answering this question will let you know your market better.
2. Your design is too busy and distracting.
Our company CTI Creative Group, is a web design and development firm. For us to be successful on the Internet, we know to focus on marketing our services, not flashy designs. Your design should be a secondary focus. Your main focus should be on getting visitors to your website. But also guiding them on a clear and easy to follow path to the right information.
Another reason not to have a busy or flashy website is because a lot of people now view websites on mobile devices. For viewers with smartphones, your content needs to be easy to view. If you have to zoom in on content at any point, then your website isn’t mobile friendly.
Remember that you have about 5 seconds to grab a visitor’s attention. If they aren’t able to figure out where to go next, then you’ve lost them. This is when you might need to go back to the drawing board.
3. No clear call to action.
I can’t begin to tell you the number of times I’ve visited business websites without a clear call to action. What do you want visitors to do once they’ve found your website? You want them to buy your products, contact you, or maybe subscribe to your newsletter. You need to tell visitors what the next step is, and when to do so. Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.
4. Paying too little or way too much.
Hiring the right designer will make the difference to whether your website is successful. By trade, most designers are not business people. They know their craft and know it well. Few designers actually know how to incorporate user experience, or understand your business goals. Many times resulting in a great looking website, but it may fail to market and deliver to your audience. This is a frequent scenario when business owners hire a cheap website designer.
At the same time, businesses can get sucked in by large agencies that usually work with big brand names. They are generally expensive and might not be ideal to help small business who focus on return on investment. Don’t blow your budget. Do your research to ensure you’re getting a quality product and from a design firm who has similar goals as you.
5. Your content is stale and out of date.
Your customers expect to see the latest and accurate information on your website. If you are not showing the latest information about your company, products, or services. They may assume you’re no longer in business. Or maybe sense that you’re not being innovative, or staying ahead of the competition. Your content must address the needs of your visitors if you ever hope to convert them to a customer.
Keep your website updated as things change. If you have a blog, then updating it at least once a week can help you keep visitors updated. This also drives traffic to your website and keeps search engines happy. Social media such as Facebook, or Twitter is also great for keeping your audience up to date.
6. You are trying to target everyone.
Your website will become a confusing mess if you try to accommodate for every type of visitor. It is best to figure out who visits your website the most. Then focus on giving them the best experience possible. If you feel you need to please everyone then more than likely, you’ll end up pleasing no one.
Even large corporations know that by focusing on a specific type of audience. They are ensuring that they are getting the biggest bang for their marketing budget.
7. Taking the Do it yourself route.
First impressions can make a huge difference when trying to win over customers. You may be great at managing and running your business. But if you don’t have design experience, you may not be giving your online visitors a great first impression. Don’t allow your visitors to make wrong assumptions about your business. Don’t become a victim of bad website design.