website cost

How much should a website cost?

Phill Myers on Sep 29, 2016

One of the most common questions asked of website designers is “how much should a website cost?”. It’s a good question, and one you feel should be easy to answer. But is it that simple?

If you did a Google search right now for “website design.” Most of the top results are going to feature website design firms in your area. You can to click on each of the company’s links looking for pricing. But chances are you aren’t going to find what you’d expect.

website costInstead of a price, you find a page listing their services. Maybe an about us page, and a contact page with a link for you to “get a quote.” But still no prices.  With one last ditch effort you might try clicking on their “get a quote” link. Perhaps hoping they may have hidden their prices there. But you only find a form that starts asking questions.

I think it’s safe to assume at this point that you were only looking for a price. You may not be aware that getting a quote for a website is a little more complicated.

To better understand why most website design firms have adopted this approach. Let’s look at a real life example. Let’s say your car died and now you need a new one. You start looking at what options are available to best suit your needs. Maybe you only need a small-compact model.  Do you have a large family and need an SUV? Do you haul things and need a truck? These are important questions to ask yourself. By not choosing the right vehicle, you’ll have to live with the frustration of the wrong decision. You should have taken the time to figure out which one best fits your needs.

website costSo, let’s say you decided that the SUV will best suit your needs. It’s not the cheapest, but you feel it offers you and your family room to expand. You browse between row after row of SUV trying to narrow your selection. Models start out cheap with a stripped down base model. But you notice other vehicles have great features you see yourself needing. A third row seat so you can fit everyone in. All-wheel drive for winter safety. Navigation so you don’t get lost. A DVD player in the back to entertain the kids. These are all great added features, but they’ll also increase the cost of the vehicle. You realize though, that by choosing a vehicle with these features. Your needs will be addressed well into the future.

Pricing out a website can be similar. By answering a car consultant’s questions. You are allowing them to figure out your needs. Then they can match you up with a vehicle that is a perfect fit for you. This is why website design firms take this approach. They aren’t trying to be shady. They want you to be happy with your website now, and for many years to come.

How can I get a price quote faster?

Now that you have a grasp on why website design firms ask questions first. The best approach for getting price quotes faster is to give them exactly what they are asking for. This may vary from one company to another. But if they have a “get a quote” form and it asks specific questions, don’t be vague.

In the blog article Do I need a website for my business? Evan shows the importance of discovering your goals. who your target audience is, and overcoming any challenges currently facing your business. If you have a clear understanding of your goals first. This will assist website design firms to better understand your needs. Then they can provide better solutions customized to your business.

You can expect this to speed up responses from website design firms. If they see that you’ve planned ahead and you’re organized. They may also be more likely to work with you when they can see that you know exactly what you are looking for. Most companies offering website design services are transparent and helpful. Just be sure to find companies that won’t pressure you into a commitment before you’re ready.

Have a realistic budget in mind.

Let’s be honest. You are looking for the best possible product for the least amount of money. Why wouldn’t you? We all love a great deal. But please know that if your sole purpose is to avoid spending money then you’re being short sighted.  Instead focus on the real reason you needed a website to begin with. Your website project should be less about the initial investment. Focus more on building an online marketing platform to promote your business. Featuring your products and services to a larger audience.

website costYou’ll want to have an idea up front of how much you can afford for a website project.  We usually don’t go shopping for a car without an idea of how much we want to spend.  Most of us have a general figure in our heads. Whether we stay within our budget is up to us.

Let’s say you only want to spend $500 for a car. You shouldn’t expect much of a car for that amount. You will also notice that vehicles vary a lot in cost from one manufacture to another. Website design solutions can vary a lot based upon how many pages you add. The number of features you need. Your businesses location can also be a factor. It can even depend on the website firm you are planning to work with.

When you are shopping for quotes, just be aware that each quote will vary.  Sometimes it all depends on the features you need. Other times it is the firm you decide to work with. It boils down to the size of their company and overhead costs.

Summary.

In the end it should come down to how comfortable you feel working with one website firm over another. Find a company that listens to your needs. You should expect for them to provide you with a final product that speaks well to your target audience.

A websites cost does matter, but it shouldn’t be your main focus.  Instead, focus on creating an online platform that markets to a larger audience. Your website should help you achieve your business goals. If you are experiencing challenges, your new website should overcome them.

To learn more about how you can make your website an effective tool in your business arsenal. Check out more of our blog articles.

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